Maromag

The concept

Valamar wanted their children's magazine to do more than sit on a table. The idea: a printed magazine for young resort guests that comes alive — scan a page and the experience opens right in the browser, with no app to install.

What I built

The entire digital side of Maromag, Valamar's interactive children's magazine. Each page carries a QR code or AR marker that launches one of about eight experiences — games and interactive pieces — built on Brojka's art assets and working identically on a phone, an iPad, or a desktop. Everything is fully bilingual, Croatian and English.

I designed the approach and wrote it from scratch while working at Brojka:

• the content-routing system that turns a scanned code into the exact experience and language (e.g. ?content=6&lang=en),
• the games themselves — including a reusable grid framework I built for the puzzle experiences, and a from-scratch opponent AI for the tic-tac-toe game,
• and the hosting and domain setup on Brojka's infrastructure.

Why it works

A child or parent scans a page and is playing in seconds — the same way on any device, so nothing gets in the way. The print and the digital reinforce each other: the magazine drives people to the games, and the games make the magazine worth keeping. And a shared framework under the puzzle experiences meant each new one could be built consistently and fast.