Maromag

The concept

Valamar wanted their children's magazine to do more than sit on a table. The idea: a printed magazine for young resort guests that comes alive. Scan a page and the experience opens right in the browser, with no app to install.

What I built

The entire digital side of Maromag, Valamar's interactive children's magazine. Each page carries a QR code or AR marker that launches one of about eight experiences, games and interactive pieces, built on Brojka's art assets and working identically on a phone, an iPad, or a desktop. Everything is fully bilingual, Croatian and English.

I designed the approach and wrote it from scratch while working at Brojka:

• the content-routing system that turns a scanned code into the exact experience and language (e.g. ?content=6&lang=en),
• the games themselves, including a reusable grid framework I built for the puzzle experiences, and a from-scratch opponent AI for the tic-tac-toe game,
• and the hosting and domain setup on Brojka's infrastructure.

Why it works

A child or parent scans a page and is playing in seconds, the same way on any device, so nothing gets in the way. The print and the digital reinforce each other: the magazine drives people to the games, and the games make the magazine worth keeping. And a shared framework under the puzzle experiences meant each new one could be built consistently and fast.

The return is worth framing in resort terms. It launched from print and still runs years later, so the one-time build sits against every season it stays live. For a resort the payoff is dwell time and the reason a family chooses you again, so weigh a longer, better-occupied family stay against a build that keeps earning long after it shipped.